A multidisciplinary creative spanning branding, creative marketing, UI/UX, product and visual design, and events โ with nearly a decade of turning ideas into brands, products, and experiences that resonate.
โฆ ๐ฌ โ๏ธPositioning, identity, and brand strategy โ defining what a brand stands for and building a cohesive system around it.
Campaigns, content, and activations that translate brand strategy into tangible audience engagement.
Research, flows, and interfaces for web and mobile โ from wireframes through to polished, developer-ready handoff.
End-to-end product thinking: concept development, feature design, and scalable design systems.
Graphics, layouts, and visual identities โ the execution layer that brings strategy and structure to life.
Spatial design, key visuals, and signage through to vendor liaison, logistics, and on-site management.
Brand identity, website redesign, design system, and marketing content for an AI video analytics company.
Brand identity and website for a web3 venture studio โ serving developers and founders in the Algorand ecosystem.
An unofficial end-to-end mobile redesign of the Skillshare app โ 18 screens covering the full user journey.
An unofficial, research-informed redesign of the Final Fantasy XIV game client โ grounded in real player pain points.
Anime merchandise retail brand built from scratch โ identity, IP takeovers, and campaigns across every touchpoint.
Designed the full e-commerce website and mobile app from scratch โ no brief, no process, pure problem-solving.
A flagship gaming and Japanese pop-culture festival โ conceived, branded, and executed from concept through to on-site delivery.
Personal illustration work and client commissions โ character-driven visual storytelling across personal and commercial projects.
I'm a Singapore-based multidisciplinary creative with a BFA in Animation from NTU and nearly a decade of experience across design, marketing, and entertainment โ including building an anime retail brand (Hakken!) from conception to launch, IP licensing work with Japanese and Taiwanese partners, and flagship pop-culture events including Asia Game Festival and Anime Festival Asia.
My strength is breadth with depth: I can take a project from strategy through to final execution without handing it off. I've been the founding creative at two startups and built brand functions from the ground up, and I work equally well embedded in a team or operating independently.
Outside of work, I illustrate, write, and stay deeply engaged with Japanese and Chinese pop culture โ an interest that informs both my creative sensibility and my understanding of the markets I design for.
Open to full-time roles and collaborations โ particularly in entertainment, media, and creative tech. Based in Singapore.
Get in touch โ hoywgrace@gmail.com